TikTok: What Does the Audience Want to See?

How do you capture and engage the next generation on the world's most influential short-form video platform? In this session, Yanaê Saldanha breaks down viewer behavior, content trends, and what truly holds the audience's attention on TikTok. Discover how creators, production companies, and brands can leverage the platform's authentic tone, vertical formats, and retention strategies to boost the presence and reach of their audiovisual projects.