Ministry of Culture, Shell and the City of Rio present

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Yanaê Saldanha

Company Tik Tok

Position Entertainment Partnerships Sr. Manager

Sr. Manager of Partnerships at TikTok, with 10 years of experience connecting entertainment, culture, and behavior in Latin America. She has led partnerships with Netflix, Disney, Warner, Conmebol, Globo, Televisa, and various media partners and brands, delivering integrated campaigns with the Oscars, FIFA, Rock in Rio, Met Gala, Formula 1, and the Olympics. Professor at ESPM, with a degree in Law and experience in IP acquisition strategy, co-productions, creators, commercial negotiations, product marketing, and go-to-market.


Events with this speaker

  • 01 OCT 12h00 - 13h00

    TikTok: What Does the Audience Want to See? RioSeminars

    Room 1

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