Brazil: A Creative Powerhouse in a Global Market

Across the world, the audiovisual industry is being reshaped by a single, powerful shift: the local has become global.

Audiences everywhere are drawn to stories rooted in specific cultures, languages, and identities — and in that movement, Brazil is not a market waiting to be discovered, but one of the world's essential creative voices.

This keynote takes an international vantage point and places Brazil firmly at its center.

Looking at how creative economies around the world have matured, it asks what allows a country not only to attract production, but to keep the value that production creates — building durable careers, deepening local ecosystems, and ensuring that growth is shared across regions and communities.

The spirit is partnership, not prescription. Brazil's cultural depth, its talent, and its storytelling are already among its most powerful strategic assets; the opportunity ahead is to build on them, on Brazil's own terms — so that global collaboration strengthens, never substitutes for, a distinctly Brazilian creative future.