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Marcio Fraccaroli is one of the biggest distributors and producers of national content. He graduated from the Escola Superior de Propaganda e Marketing (ESPM) and holds a postgraduate degree from Fundação Getúlio Vargas. Leading the company, he achieved 2nd place in Market Share in the last decade, totaling over 246 million tickets. Dominating the national film distribution market for cinemas, the company released the franchises Minha Mãe é Uma Peça, De Pernas Pro Ar, Turma da Mônica, among other national successes.

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