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Antonio Jorge Alaby Pinheiro has always worked in the area of media management and entertainment projects. He is a consultant on brand presence in audiovisual content. He worked in several advertising agencies and has been the Partner Director of Mídia1 Comunicação since 2002. He is President of the Rio de Janeiro Media Group. He was a Director of the ABP and a Council Member of CONAR. He is the author of the book "Muito Além do Merchan!" (Much Beyond the Merchan!). He was Secretary of Culture for Armação dos Búzios and Director of Special Projects for Estação Primeira da Mangueira.

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