The Role of Free-to-air Television in the Brazilian Audiovisual Industry: Grupo Band

Free-to-air television plays a significant role in the production, circulation, and reach of Brazilian audiovisual content. In this session, Caio Carvalho, from the Band Group, discusses the role of free-to-air TV in the national industry, addressing the challenges and transformations it faces in a landscape defined by new forms of content consumption and distribution. The conversation invites reflection on the current state and future trajectory of free-to-air television within the Brazilian audiovisual ecosystem.