Ministry of Culture, Shell and the City of Rio present

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  • 09 OCT 10h00 - 12h00 Room 4

Talents Rio 2026 and Futuros Possíveis present: Presentation of the

RioSeminars

What does the analysis of concrete data reveal about the Brazilian audience? In this session, Aline Zambrini and Fernando Cabral—partners at Agência Tomun, a data analytics firm specializing in the audiovisual sector—present findings from the "O que o Brasil Assiste" (What Brazil Watches) study. They discuss the distribution of Brazilian cinema, the competition with streaming services, and the profile of audiovisual consumers in the country. It is an essential conversation covering behavior, accessibility, and the market.