Sustainability as a Business Model: reinventing the audiovisual industry

For many years, sustainability in the audiovisual sector was primarily associated with mitigating environmental impacts during filming. Today, this concept has evolved. Sustainability now influences strategic decisions regarding investment, infrastructure, governance, certifications, financing, innovation, and value creation, becoming a competitive factor for companies and productions.

Bringing together professionals who lead different dimensions of this transformation, the panel will discuss how sustainability is reinventing the business model of the Brazilian audiovisual sector. More than reducing impacts, it is about creating new opportunities, attracting investments, strengthening governance, and preparing the sector for a scenario where innovation, impact, and performance go hand in hand.