Producers: What does the audience want to see?

Understanding the audience is a crucial part of developing and producing audiovisual works. In this session, Luis Noronha (A Fábrica), Mariza Leão (Morena Filmes), and Manoel Rangel and André Carrera (Camisa Listrada) share their experiences and discuss how to identify interests, trends, and opportunities within the relationship between production and the audience. The conversation covers everything from project selection and market strategies to the challenges of creating content that finds its audience.