KPOP: How to Unite the Audiovisual Market with the Music Publishing Industry

The global K-Pop phenomenon goes far beyond music; it is a true visual and narrative powerhouse. In this panel, David Park and Mariana Naegeli unpack the synergies between the music publishing industry and the audiovisual market. Discover how record labels and production companies create integrated strategies, combining cinematic music videos, documentaries, reality shows, and music licensing to build successful franchises and engage fandoms on a global scale. An essential discussion on business models, copyrights, and the future of partnerships between music and the screen.