From Content to Influence: Public Policy, Regulation, and Soft Power in the Audiovisual Sector

Audiovisual media can also act as a tool for cultural influence, international projection, and building new connections between countries and markets. In this panel, Luiza Favale from Glaz, Leonardo Edde from RioFilme, and a representative from FICA discuss how public policies, regulation, and soft power strategies can impact the production, circulation, and reach of audiovisual content. Moderated by Murilo Côrtes, the conversation addresses the relationship between the industry, public policies, and cultural presence on the national and international stage.