From Content to Influence: Public Policies, Regulation, and Soft Power in the Audiovisual Industry

The audiovisual sector can also serve as a tool for cultural influence, international projection, and the forging of new connections between countries and markets. In this panel, Luiza Favale (Glaz), Leonardo Edde (RioFilme), and a representative from FICA discuss how public policies, regulation, and soft power strategies can impact the production, distribution, and reach of audiovisual content. Moderated by Murilo Côrtes, the conversation explores the relationships between the industry, public policy, and cultural presence on both the national and international stages.