The Opacity of Digital Platforms and its Consequences for the Advertising and Audiovisual Market
The Ad Fraud market is on track to be the largest organized crime market in the world by 2025, surpassing the drugs and opioids market.
The lack of transparency on digital platforms contributes to the existence of this market, causing disinformation, piracy, and all sorts of social and economic problems arising from this phenomenon to be monetized.
In this presentation, Marie Santini, Professor at ECO/UFRJ and founder of NETLAB and Marcio Borges, Executive VP of WMcCann and Researcher at NETLAB, will delve deeper into the topic and raise important questions about the regulation of digital platforms.
| SPEAKER | COMPANY | POSITION | |
| Marcio Borges | WMcCann | Executive VP / General Director RJ | Biography |
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