Policies to promote tourism through audiovisual and audiovisual through tourism

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The panel led by Marcelo Freixo (Embratur) addresses the intersection between the tourism sector and audiovisual production. In this panel, it will be discussed how audiovisual can be a powerful tool for promoting tourist destinations and attracting visitors, highlighting the importance of image and narrative in promoting places and experiences. Furthermore, the discussion extends to government policies and strategies aimed at strengthening this relationship between tourism and audiovisual. The panel explores how institutions, including Embratur, play a key role in creating programs and partnerships that boost the tourism industry through audiovisual production, promoting both national and international destinations. At the center of the debate are issues of marketing, branding, economic and cultural development, and how audiovisual can contribute to the sustainable growth of the tourism sector, becoming a two-way street, benefiting both the film industry and tourism.

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