Artificial intelligence in advertising: Volkswagen with Elis Regina CASE
Mediated by Antônio Jorge, Partner Director of Mídia1 Comunicação, this panel will be attended by the creators of the commercial, offering a detailed view of how AI was used to bring Elis Regina back to life digitally. This session promises to reveal how AI is redefining the limits of creativity in advertising and how brands are leveraging this technology to create impactful and exciting experiences for audiences.
| MODERATOR | COMPANY | POSITION | |
| Antonio Jorge Alaby Pinheiro | Mídia1 Comunicação | Partner Director | Biography |
| SPEAKER | COMPANY | POSITION | |
| Iron Brito | AlmapBBDO | Creative Director | Biography |
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