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Researcher on human behavior for over 25 years. Founder of Casa 7 Pesquisa and creator of Casa Mundo Pesquisa, where she is responsible for modeling exploratory and marketing studies.

In 2021 she launched the book "Um Novo Mundo é Possível" where she synthesized her observations on human behavior from the thousands of in-depth interviews, focus groups and research dynamics she carried out.

In 2022, she launched the @umnovomundoepossivel network, which has more than 120 thousand followers.

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