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Graduated in Advertising and Publicity, with an MBA in Business Management from IBMEC. + 30 years of experience in Advertising, Marketing, UX, Communication and CSR in the Services, Entertainment, IT & Telecom, Retail and Industry sectors. Working for 13 years as HEAD of Marketing and UX at Kinoplex, responsible for the MKT strategy, focusing on the expansion and consolidation of the company in the national exhibition market.

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