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RioSeminars :: TRADEMARKS AT BRANDED CONTENT: CASE HAIR PANTENE, THE REALITY

11:00 - 12:30 | Room 1

Executives share the case Pantene details and show the scale and reach that entertainment can bring to brands. Since 2015, with a department of Branded Content, Endemol Shine Brasil has already carried out several projects, among them the reality Pantene Hair. Created and produced by Endemol Shine Brasil, the project was conceived by Gray Brazil for P & G.


SPEAKER COMPANY POSITION
Allan Lico Endemol Shine Brasil Head of Branded Content and Digital Biography
Luiz Mota GREY BRASIL Biography

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